Understanding the Email Marketing Lifecycle
The Sequoia Data Corporation introduced Compumarket, the first internet-based system for eCommerce, in 1989. Barely 20 years later, eCommerce sales are predicted to reach $2.84 billion. But unless you pull customers towards your business, you won’t generate sales — and that’s where email comes in. According to a joint survey by DMA and eConsultancy, 80% […]
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