How to Set Up Your Brand for a Winning Holiday Shopping Season
‘It’s The Most Wonderful Time of the Year’ (For Insights)
With consumers reveling in summers delight, the winter holidays have yet to register on their radar. For merchants, this is an ideal time to begin preparations for the busiest shopping season of the year. According to Adobe Analytics, the 2017 holiday season set a high-water mark: “Online shopping sales hit a record $108.2 billion this holiday season, a 14.7 percent increase from last year.”