eCommerce Couponing Pitfalls and How to Avoid Them
Everybody loves coupons – but too many coupons and discounts devalue your brand. When a store overuses coupons, it’s often a sign of an inferior product or a marketing person who’s out of ideas. It can also send the message that you don’t believe in your products, and they’re not worth what you’re charging. The best […]
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