15 Mind-Blowing Stats About The B2B Buyer's Journey In 2020
The experiences that people encounter in their everyday lives as consumers are now shaping their expectations in the B2B world, too. Indeed, the lines continue to blur between B2B and B2C buyers, and it is this realization that has many companies playing catch-up with their B2B eCommerce strategies. So what does the modern B2B buyer’s journey look like?